1) The idea of me burned head of sales of our contractor. Then he tried to vparit we saw printed, so we went to drink beer at his own expense.
When his company, a seller of only the software and hardware (printers, computers ) has decided to enter the market of offset printing. Market if this was not in the city. And what they did. They printed mulon samples collected 20 students. And they were kicking the whole city, showing samples of business cards and handing out. Two months later, the students were dismissed, but the market has received the knowledge of the new service. Outcome: 50 corporate agreements and dominant position in the market for several years. Until now, the word ' offset printing ' and the name of their company synonymous in the minds of ordinary consumer.
Later, I applied this technique to the promotion of customer. This gave us the time to 80% of contracts.
2) The idea I made up myself. Very simple and effective.
I noticed that many offices in our building has no plates on the doors. And we made them. Unpretentious of self-adhesive, we do almost nothing worth. But we brought them pathetic - a signature of the Secretary and the incoming. The package of services lay with the proposal price, offer, in fact, plaque. At the 22 firms 6 orders. Incidentally, the doors of this building still hang our signs. Five years later.
3) Office in another city.
I'm such a purpose not originally set, I just wanted to squeeze under a working business. pressed. But here's an added bonus there was an opportunity to refer to the parent branch. And to me the existence of a branch in another city. In general, a matter of prestige plays a big role in business. He made up of many components. The presence of branches - considered by many, IMHO, shows the dynamic development of business and its confidence. In any case, working with clients has become easier.
The funny thing is that after six months, both my competitor stolen my idea and pootkryvali psevdofilialy in two cities, each. T. e. one person to another town to collect their orders - this is called a branch of the now. I do not Pal, I'm in your branch does not collect orders and fulfill them - there I have a web production. Here, with the sites I work alone. Otherwise, they go crazy. In general, tyring my ideas - is a classic. My motto has suddenly become a slogan of my competitors, I learned about it from TV clips. ).
4) Trusts.
Make a poster site for people. I opened a blog on the site. Six months, talked at the city forum in thematic section. Bottom line: I got so many customers that barely managed to dodge. Wait and then scored, and this. Here I sit. And then there is no all-clear. :).
